Beauty Brands to Shop Right Now That Support Black Lives Matter

Beauty Brands for Black Lives MatterThe deaths of George Floyd, Breonna Taylor, and countless others at the hands of police have brought millions of protestors to the streets globally. Now, more than ever, the Black community needs allies for permanent change and an end to systemic racism. One of the best ways for brands (and individuals) to help is by supporting Black-owned businesses or donating to anti-racism charities. Here is a list of fashion and cosmetic brands that are either Black-owned or making significant donations to affect change in America for the Black community. 
(Photo by Retha Ferguson from Pexels)

Rihanna’s lingerie brand, Savage X Fenty, has long been a supporter of Black Lives Matter and anti-racism ideals. Now, her company is continuing support of the movement while also donating to the Bail Project. The singer’s brands will also be donating to the Clara Lionel Foundation, a non-profit she founded that promotes education and emergency preparedness around the globe.

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Anastasia Beverly Hills provides prestige beauty products with an emphasis on eyes and brows. Their skincare products come in a wide variety of shades appropriate for many skin tones. The models on their website are as diverse as their products. Anastasia Beverly Hills has pledged $1 million in the fight against racism in the U.S. They’ve started by donating $100K to Black Lives Matter, Black Visions Collective, the NAACP Legal Defense and Education Fund, and several others.

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Luxury beauty line, ColourPop Cosmetics, provides quality cosmetics that don’t break the bank. Their line is bunny-friendly; they test on their willing human employees and leave the furry critters alone. They’re also joining the fight against oppression by donating $25K to both the ACLU and the Minnesota Freedom Fund, respectively. They’ve also pledged to donate another $250K to other organizations that benefit Black communities and fight racial injustice.


Founder Loraine R. Dowdy left her fast-paced finance job to pursue her dream of starting a cosmetics brand focused on inclusion and color palettes for all skin tones. Her company is 100% comprised of Black employees, 75% of whom are women. Their manufacturing team is Black-owned and hires people of color; their media team and graphic design team are also comprised of Black men and women. Purchasing the high-quality products available from Coloured Raine directly supports Black communities. The company website has a page where you can follow their monthly contributions to Black Lives Matter and other programs benefiting Black communities.

(Courtesy Coloured Raine)

Mented Cosmetics is a Black woman-owned cosmetics company that set out to do one thing: provide a nude lipstick for richer, darker skin tones. The founders have stated, “we want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions.” All of their lipsticks are vegan, paraben-free, and cruelty-free. They have since expanded their range of products to include eye makeup and foundations.

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Jessica Alba founded Honest Beauty with the belief that you, “shouldn’t have to choose between what works and what’s good for you.” Her products can be shopped in natural, non-toxic, and paraben-free categories. Since day one, Honest Beauty has been giving back and ensuring communities are healthy and safe. In 2018, they donated 1.5 million diapers to Baby2Baby, and this year they have pledged $100K to organizations dedicated to fighting racial injustice. The NAACP Legal Defense and Education Fund and the Equal Justice Initiative are just 2 of the organizations benefiting from their donations.


Hourglass Cosmetics has been cruelty-free since its inception and has been donating 1% of its profits to its partner, the Nonhuman Rights Project. They’ve pledged to go completely vegan by the end of 2020. They’re now donating $100K to several charities fighting for the rights of Black people across the nation. The NAACP, the Loveland Foundation, and the Thurgood Marshall College Fund are just a few of the charities receiving their donations to help end systemic racism.

(Courtesy Hourglass Cosmetics)

Celebrity-run companies aren’t the only ones stepping up to support black communities. Wildfang is a female-founded, queer-owned clothier focused on rethinking gendered clothing. Proceeds from all items and collections (their most popular being the Wild Feminist collection) go to over 15 non-profits and charities including the ACLU and the Black Girl Code. In 2018 alone they donated more than $400K. Their clothing line isn’t just for purchase; they also have rental plans allowing for maximum outfit rotation.