GoVisit Media acquires select Where® and WhereTraveler.com® assets and launches new digital growth initiatives. | WhereTraveler

GoVisit Media acquires select Where® and WhereTraveler.com® assets and launches new digital growth initiatives.

For IMMEDIATE RELEASE:

GoVisit Media acquires select Where® and WhereTraveler.com® assets and launches new digital growth initiatives.

Manhattan, NY, February 27, 2020– GoVisit Media announced today the finalization of the purchase of WhereTraveler.com® (US edition) and trademark license rights to Where® publication in major markets across the USA from Morris Visitor Publications, LLC, for an undisclosed amount.

Peter Flower, CEO of GoVisit Media: “Where® is a legacy brand with instant recognition and a direct association to Hospitality, Travel and Tourism. GoVisit Media is perfectly positioned to propel Where® and WhereTraveler.com® to new heights, keeping up with requests for reliable destination information emanating from a constantly connected new generation of travelers”.

In conjunction with the purchase, GoVisit Media also announced the imminent revamping of the WhereTraveler.com® platform, conducted through its exclusive partnership with VisitorTix, a pioneering Tour & Activities online ticket sales facilitator.

“The partnership with Where® represents an ideal showcase for the tremendous opportunities possible with our connected, omni-channel platform solution." says Bruce Amick, CEO and co-founder of VisitorTix. “VisitorTix is the result of a journey started over fifteen years ago when I co-founded Broadway Inbound for the purpose of releasing the first set of APIs which granted live access to Broadway Shows inventory, for Online Travel Agents (OTA) and Tour Operators.”

VisitorTix will also further the reach of GoVisit Media’s Where® presence through the creation of special packages for Destination Management Organizations (DMO), covering regional markets currently not included in the distribution network of the print publication.

“Nowadays, visitors want an opportunity to learn about activities available within a destination according to local expertise, not just through impersonal reviews on OTA elongated lists of never ending choices” says Jonathan Elkoubi, VisitorTix co-founder and Chief Commercial Officer; ”by also offering the various Where® distribution platform options to DMOs, the ultimate experts, we hope to simplify the customer journey and enhance the visitor experience.”

GoVisit Media press contact info: press@govisit.media
Wheretraveler.com press contact info: press@wheretraveler.com
About Morris Visitor Publications, LLC, press contact info: www.morris.com
VisitorTix press contact info: press@visitortix.com