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SoHo Salon Brings Hollywood Makeup to the Masses

Rebecca Perkins (left) and Stephanie March co-own Rouge New York.
What do you get when an actress and a makeup artist become BFFs on set and want to offer the experience that brought them together to all women? A concept salon where ladies (and even guys!) can enjoy the services of professional makeup artists without the hard sell of department store cosmetics counters. Law & Order SVU actress Stephanie March, who plays ADA Alex Cabot, and the show's makeup department head Rebecca Perkins bonded over discussions on makeup and women before dreaming up Rouge New York, their recently opened beauty bar in SoHo. Clients in need of anything from a touch up to a total polish can pop into their chic space, sit back in one of the fully reclining chairs and let the talented staff work their magic. The professional artists focus on highlighting their clients’ natural beauty and use makeup that they are comfortable wearing, whether it’s just a light application ahead of an important interview or a fully glamorous look for a night on the town or a photo shoot. On a recent visit, Rebecca gave me a glowing complexion, light pink cheeks, rosy lips and a bold cat eye, complete with the subtle beauty of individual lashes, for a gorgeous Parisian look in less than 45 minutes. Quick services, such as individual lashes or tattoo concealing, start at just $15, while makeup application ranges from $25 to $75. Rebecca and Stephanie have truly made the Hollywood luxury of professional, personalized makeup services accessible to everyone, and their hip space begs for return visits.

Rouge New York, 130 Thompson St., btw Houston & Prince sts., 212.388.1717