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Lace Up!: Customize Sneakers at New Balance

Sneaker-lovers are spoiled for choice at The New Balance Experience Store’s new customization station.

Sneaker-lovers are spoiled for choice at The New Balance Experience Store’s new customization station. Dozens of colored fabrics, threads and laces can be combined on a large monitor to personalize every part of the made-in-America 574s, including the saddle and sole. As a final touch, the heels can be embroidered with any eight-character message. Shoes ship to shoppers’ doors within 10 days.

The New Balance Experience Store, 150 Fifth Ave., at 20th St., New York, N.Y., 212.727.2520


Customize your sneakers at The New Balance Experience Store. (Photo by Donna Alberico)