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The New “Gogh To” Art Exhibit

The exhibit on everyone's to-do list is now in New York City!

The immersive installations of creator Massimiliano Siccardi have amassed a global following since their debut in Europe. His newest exhibition—“Immersive Van Gogh”, has taken the world by storm and has sold over two million tickets in major cities across the United States and Canada. With over 600,000 cubic feet of space to display the art, visitors can truly step into some of Van Gogh’s most famous paintings. 

"Immersive Van Gogh" NYC New York | WhereTraveler
Digital Projections at "Immersive Van Gogh" NYC (©Nina Westervelt)

Located inside Pier 36, “Immersive Van Gogh” takes visitors on a journey through some of the artist’s most renowned pieces, including La Chambre à coucher (The Bedroom, 1889) and Nuit étoilée (Starry Night, 1889). While imitators have tried, none have matched the true beauty of Immersive Van Gogh. 

“Our creator, Massimiliano Siccardi, has been creating Immersive Art installations in Europe for over 30 years. He truly is the Steven Spielberg of the Immersive genre,” Producer Corey Ross has said. “When we asked him what should be the first installation that we bring to the USA, he really wanted to revisit Van Gogh, creating a new show that is beyond what ran in Paris. It’s a more personal and psychological investigation of Van Gogh and results in an edgier and more emotional presentation.” 

"Immersive Van Gogh" NYC New York | WhereTraveler
Transformative Spaces at "Immersive Van Gogh" NYC (©Nina Westervelt)

To fully transform the space at Pier 36, “Immersive Van Gogh” enlisted award-winning set designer David Korins as creative director—you might be familiar with his work as the set designer for Hamilton. Though the exhibit visits numerous cities around the country, no two presentations will be truly identical. “While the content is the same, each installation is quite unique as part of what Massimiliano does is digitally map the architecture of the gallery where we are doing the installation,” Ross explains. “Every wall, column, floors, brickwork are animated with Van Gogh’s incredible organic work, which results in a complete transformation of the space. The architecture of each building is an active participant in the art installation, making each city’s presentation completely unique.” 

“Immersive Van Gogh” tickets are from $39.99, and dates are available until September 6th at Pier 36- 299 South St., www.vangoghnyc.com