"It's just one street. How long could I need?" That's the wrong attitude when it comes to Gertrude Street, the jewel in the culturally crowded Fitzroy crown. Revered restaurateurs and designers alike, this is where they choose to set up shop: in the company of innumerable cafés and boutiques doing wonders to surprise and delight. Below is a list of our favourite places to eat, drink and shop on Gertrude Street, Fitzroy.
A good place to start is Archie's All Day, an all-day diner that is by turns naughty (boozy brunches and fried chicken waffles) and nice (smashed avocado and cold-pressed juices). Don't let the fact that Builders Arms Hotel is a pub fool you: overseen by iconic Melbourne chef Andrew McConnell, this is one fine bistro. At the upper end of the fine-dining spectrum is Cutler & Co., another McConnell venue primed for special occasions.
Wine-lovers, make a beeline to Marion, an industrial-style joint boasting one of the most impressive wine lists in the area. The knowledgable staff will help you pair items from the tight and tasty bar menu. Meanwhile, The Everleigh reigns over all things cocktails. In addition to a menu of perfected classics, there's the option of getting a custom cocktail tailored to your preferred flavours.
The Standard Store is a clothing boutique dedicated to well-made clothing for interesting people. Bruce takes the fluff out of vintage shopping, giving you the opportunity to shop designer labels at second-hand prices. For ceramics enthusiasts, Mud Australia is a pleasure to shop at, combining artisan processes with minimalist designs and consistently enchanting colour palettes.