Following a spectacular Opening Ceremony, the London 2012 Paralympics Games is well and truly underway.
Besides the exciting athletic action that will be taking place in the coming days, no Games would be complete without the historic Torch Relay. Check out this video of the famous flame making its way along Regent Street, before traveling to the Olympic Stadium where the sporting spectacle is in full flow...
Regent Street was delighted to welcome the Paralympic Games to London.
On August 29, the torch arrived in splendour and travelled along Regent Street in the sunshine of a late summer morning, before making its way through Westminster to the Olympic Stadium for the opening ceremony.
The torch made its way over a 24 hour period from Stoke Mandeville – the home of Paralympic sports, to London’s West End.
At the junction where Air Street meets with Regent Street, the torch was handed over to 5 new torch bearers who then continued their way down the famous Regent Street curve towards Piccadilly Circus.
Regent Street’s national flags display, grand shops, award winning window displays and architecture influenced by Nash created a great backdrop for the event. The Torch convoy travelled from Oxford Circus, passing Omega, the official timekeepers for the games, as well as the famous Apple store, one of the most worshipped brands of the world. It also passed by the many purveyors of British Fashion, including Liberty, Jaeger, Mappin & Webb and Austin Reed. Once the torch had travelled along Regent Street, it was welcomed by onlookers in spectacular fashion at Piccadilly Circus.
The torch then continued towards Haymarket and Pall Mall in St James’s . After the relay, spectators flocked to celebrate alfresco dining at the two main Regent Street food quarters, Swallow Street and Heddon Street, just off Regent Street, and took advantage of the outdoor space and feel good atmosphere on the ‘Mile of Style’.
Once again, the London 2012 Olympic and Paralympic Games has provided a once in a lifetime experience for Londoners to witness the most important event in the world, and to be a part of the action in the heart of London’s celebrated West End.